2023 American Art History Deep Dive Project, Part Two

 

Publicly Available Names, Titles and Email Addresses Of Executive Directors

At Qualfied Institutions

 

This project, American Art History Deep Dive Project, Part Two, is a follow up to the projects American Art History Deep Dive Project, Part One and American Art History Deep Dive Project, Part Three.  In this new project, our contractor will discover and forward to us Executive Directors' (ED) names, titles, and names of their qualified museums and cultural centers who may be suitable for our president to invite to submit email letters of inquiry for exhibition co-sponsorship opportunities available from us.

This project's work product is subjective. Interested parties will primarily desire to educate the public about American representational art. Remuneration for the work involved will be a secondary motive.  

Freelancers must be familiar with URL and email terminology, including:  domain, folder, pathway, subdirectory, directory, slug, premalink, file name, page path and clear text. People not familiar with URL structure and email formats should not apply for this contract. 

 

Qualified Regional Museums or Cultural Centers

 

A qualified museum or cultural center will have an active "past exhibitions" tab on its website. "Past exhibition" posts -- archived over at least the past two years subsequent to the post and continuously available online to the public for free viewing -- will include three or more of the following elements: exhibit descriptions over 300 words in length; images; recordings of curator interviews and lectures; artist and curator biographies; virtual tours; teacher guides; press releases; media coverage; wall texts; enhanced object labels; illustrated checklists; online brochures, catalogues and gallery guides in .pdf or flip book format; links to whole academic papers, original magazine articles with over 500 words of text, and entire books archived for free viewing. The cumulative content of past exhibitions will focus on American representational art.

Multiple items are often included within one of the elements. For instance, within the images element there may be ten artwork images, two photos of artists and one logo. An exception to the three or more elements rule is a museum's exhibit entry containing a Matterport virtual tour image plus a text description of the exhibit. In that case two elements are sufficient.  This is because Matterport images contain wall texts and object labels as the viewer virtually tours the exhibit galleries.

The Art of Ben Aleck is an example of an online exhibit posting at the Nevada Museum of Art, a qualified regional museum which uses five of the elements listed above.

In an exhibit post by a museum, if there are links to URLs outside of the museum's site, the materials accessed through those links won't be counted in the minimum elements criteria. Another way of putting it is we will only accept links directly from an exhibit URL (web address) as valid elements for the exhibit post. Links found elsewhere on a museum website or the internet that are not directly linked to through the exhibit URL are not acceptable.

Exhibit URLs must remain posted for a minimum of two years on the museum's website section for past exhibitions. Some museum websites have a "past exhibitions" pull down menu section that contains all past exhibitions, each listed in time order, using only one URL.This method can produce acceptable citations without exhibit-specific URLs if approved elements are included for the exhibit in question and past exhibits are posted for a minimum of two years.

For reference, here is an example of a multi-element citation for a topic (see American Art History Deep Dive Project, Part One) a researcher emailed to us via johnphazeltine@gmail.com:

Tony Sarg: Genius at Play https://www.nrm.org/2022/11/tonysarg/ is a 2023 exhibit at the Norman Rockwell Museum https://www.nrm.org/ which says: "Tony Sarg: Genius at Play is the first comprehensive exhibition exploring the life, art, and adventures of Tony Sarg (1880-1942), the charismatic illustrator, animator, puppeteer, designer, entrepreneur, and showman who is celebrated as the father of modern puppetry in North America. His vast knowledge of puppet technology was instrumental in his design of the inaugural Thanksgiving Day parade balloon for Macy's Department Store in 1927, as well as subsequent parade balloons and automated displays for the company's festive holiday windows, which were imitated nationwide. The creator of a host of popular consumer goods, from toys and clothing to home décor, Sarg also envisioned fanciful illustrated maps and created mural designs for the Oasis Cafe in New York's Waldorf Astoria Hotel.  Accessed 9/23
 

The above citation was published within our Topics in American Art pages.

 

Acceptable Sets of Address Data

 

We seek sets of individual Executive Director names, titles and email addresses publicly available on qualified museums' or cultural centers' websites, or by phone request. Proprietary information will not be sought. If an ED name, title and email address is sought by phone, the contractor will identify her/himself by name, saying that the Executive Director's name, title and email address is sought so that we may invite the Executive Director's institution to apply for a Museum Exhibition grant from us. Each set must be that of an individual person, not the institution's general email address. An acceptable set will include four parts: the full name of the ED, her or his title, the name of museum or cultural center, and accompanied by a URL for at least one acceptable online exhibit post by the museum or cultural center employing the Executive Director, with such post having three or more elements posted online, archived, and continuously available online to the public for free viewing per year for the prior two years.

 

Motive

 

To better understand a key motive leading up to this contract opportunity, following is a quote from TFAO strategy and preferences describing our Museum Exhibition grant preferences:

"From the early 21st century through the present time, thousands of American representational art exhibits have focused on human behavior. We sense that the ratio of exhibits devoted to modern iterations of virtues and vices has tilted towards exposition of vices.
 
During 2023 and 2024, we are:
 
- providing grants for exhibits aimed at rebalancing the ratio;
 
- will therefore focus on artistic expression based on virtues that lift peoples' spirits;
 
- looking for expression of virtues such as kindness, empathy, gratitude, healing, humility, industriousness, courage in battle, maternal and paternal love;
 
- amenable to exhibits featuring natural beauty through depictions of fauna, flora, and landscape."
 
 

Included Institutions

 

The project has a study set of museums and cultural centers including museums within:

Limited descriptions of past exhibits - A>L Audited 2023, Page 1

Limited descriptions of past exhibits - M>Z. Audited 2023, page 2

Finding qualified regional museums within these three study lists will be challenging for Limited descriptions of past exhibits - A>L Audited 2023, Page 1 and Limited descriptions of past exhibits - M>Z. Audited 2023, page 2 because most museums in the latter two lists are not likely to have "Past exhibition" posts with at least one acceptable exhibit having three or more elements posted online, continuously available online to the public for free viewing, and archived per year for the past two years.

 

Excluded Institutions

 

The project will exclude Closed museums, those without focus on representational art, without special exhibits or only member group exhibits; and museums without permanent URLs for exhibits.

 

Payment Terms

 

We will pay the contractor $3.00USD for each acceptable set of name, title and email address, up to 100 sets in total.  An acceptable set will include four parts: the full name of the ED, her or his title, the name of museum or cultural center, and accompanied by a URL for at least one acceptable online exhibit post by the museum or cultural center employing the Executive Director, with such post having three or more elements posted online, archived, and continuously available online to the public for free viewing per year for the prior two years.

There will be four milestones for the project consisting of 25 sets per milestone. The contractor will submit and have approved by us all twenty-five sets before we escrow the funds for that milestone. We are unaware of any central directory of qualified ED names, titles and email addresses.

Each batch of 25 sets will be emailed to johnphazeltine@gmail.com. Each batch will be formatted only in plain text, excluding formats such as .pdf and .doc files.

Before we enter an contract, each applicant for this contract will send two trial sets for our approval. If we approve those two sets, and subsequently enter into a contract, those two sets will be included towards the first milestone.

 

A Typical Resultant Letter From Us

 

Name of ED
 
Title
 
Institution name
 
Hello,
 
TFAO is providing co-sponsorships for 2023-2024 exhibits. Please review this and next year's revised strategy and preferences and steps leading to co-sponsorships.
 
Best regards
 
John Hazeltine
 
Founder and Director
 
Traditional Fine Arts Organization
tfaoi.org
 

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