Non-profit Art Venues' Online Exhibits Research and Advocacy Project

 



 

Sample Letters

 

Subject: Online exhibit information
 
Miyai Abe Griggs
Executive Director
Art Museum of Eastern Idaho 
 
Dear Ms. Griggs,
 
For some time I've enjoyed reading about exhibits on your website. It's wonderful to see the diversity of approaches museums take in presenting information.
 
While postings for your exhibits may contain certain motivational, informational and educational elements listed below, please consider adding additional ones to further benefit your online audience. Especially when more and more people use the internet as the "go to" source for information and for making physical visitation decisions.
 
Additional materials will further excite and motivate people to physically visit. They provide a valuable resource for researchers, students, educators and curators years into the future. I've also heard that more website content causes improved placement in Google searches.
 
Best regards,
 
 
Some of these elements are:
 
- Links to press releases, outside media coverage, other web coverage, and artist websites
 
- PDF images of gallery guides, teacher guides, brochures and catalogs
 
- Artist statements
 
- In-gallery materials including texts from wall panels, plus standard or extended object labels
 
- Checklists with and without thumbnail images
 
- Photos of the exhibit's gallery rooms

 

Subject: Online future, current and past exhibit information
 
Ms. Cindi Morrison
Director
Appleton Museum of Art/College of Central Florida
 
Dear Ms, Morrison,
 
For some time I have enjoyed reviewing content about exhibits you place on your website. It's wonderful to see the diversity of approaches museums take in presenting information.
 
While postings for your exhibits contain some of the motivational, informational and educational elements listed below, please consider adding some additional ones to further benefit your online audience. Especially when more and more people use the internet as the "go to" source for information.
 
Some of these elements are:
 
-- Links to press releases, outside media coverage, other web coverage, and artist websites.
 
-- PDF images of gallery guides, teacher guides, brochures and catalogs
 
-- Artist statements
 
-- Video interviews by curators 
 
-- In-gallery materials including texts from wall panels and object labels
 
-- Checklists with and without thumbnail images
 
-- virtual tours
 
-- Using the same URL for future, current and past exhibit postings to provide continuity of identification by educators who wish to link to them and for fluid transfer of URLs from pages containing listings for current, future and past exhibits.
 
Additional materials will further excite and motivate people to physically visit. They provide a valuable resource for researchers, students, educators and curators years into the future. I've also heard that more website content causes improved placement in Google searches.
 
Best regards,
 
 

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